Okay, picture this: it’s 2025, and everyone and their dog is online. You’re a small business owner, right? You’re probably using Facebook, maybe Instagram, to get the word out. But here’s the thing – if you’re only on those platforms, you’re basically renting your storefront. You’re at the mercy of their algorithms, their rules, and honestly, you’re just one update away from losing your audience.
Think about it: what if Facebook suddenly changed how they show your posts? What if they just… decided you weren’t “relevant” anymore? Poof! All that hard work, all those followers, could disappear.
That’s why at One Week Web, we’re big believers in having your own website. It’s like owning your own little piece of the internet. It’s your place, where you control the message. It’s where you can really connect with your customers and build something that’s uniquely yours.
Can You Use a Facebook Page as a Website?
Sort of—but you shouldn’t.
Facebook is an excellent platform for engagement, but it has limitations when compared to a fully functional website. Here are a few key reasons why a Facebook Page falls short:
- You don’t own it – Facebook can change its algorithm, restrict your reach, or even shut down your page at any time.
- Limited functionality – You can’t customise the user experience, integrate advanced features, or optimise it for conversions the way you can with a website.
- Search visibility is poor – Facebook Pages rarely rank well on Google, meaning potential customers searching for your products or services might never find you.
The Difference Between a Website and a Facebook Page
A Facebook Page and a website may look similar on the surface, but they serve very different purposes. Here’s why a website is essential:
1. Ownership and Control
Your Facebook Page exists on rented land. You have no control over Facebook’s policies, and they can remove your page without notice. A website, however, is your digital property. You own your domain, control your content, and aren’t subject to third-party rules.
2. Customisation & Branding
With a website, you can tailor everything—design, colours, fonts, and user experience—to reflect your brand’s identity. Facebook Pages, on the other hand, follow a rigid template with limited branding options.
3. Better SEO & Visibility
Google prioritises websites over social media pages. If you want potential customers to find you on search engines, a well-optimised website is a must. Facebook Pages have minimal impact on Google rankings.
4. E-Commerce Capabilities
While Facebook has shopping features, they lack the flexibility of a dedicated e-commerce website. With a site built on WordPress, Shopify, or another platform, you can manage inventory, process payments, and customise the shopping experience.
5. Lead Generation & Conversion Optimisation
A website allows you to implement lead capture forms, call-to-action buttons, and personalised user experiences to convert visitors into customers. Facebook Pages don’t offer the same level of conversion-focused tools.
6. Multi-Channel Marketing Integration
A website integrates seamlessly with various marketing channels—Google Ads, email campaigns, blog content, and more. Facebook Pages are limited to the Facebook ecosystem, restricting your ability to scale.
Can You Use Facebook for E-Commerce?
Technically, yes. Practically, no.
Facebook Shops offer basic selling features, but they don’t provide the same flexibility as a dedicated e-commerce website. Many businesses that try to rely on Facebook for sales find themselves frustrated by:
- Limited customisation options
- Constant rule changes
- Facebook’s fees and restrictions
- Unpredictable page reach and engagement
For a seamless e-commerce experience, a website is the best choice. Platforms like WooCommerce, Shopify, or custom-built sites provide full control over product listings, pricing, and checkout processes.
What About Facebook Ads?
Facebook Ads are a great way to drive traffic—but where do you want that traffic to go? Sending users to a fully optimised website is far more effective than directing them to a Facebook Page with limited features.
With a website, you can track user behaviour, retarget visitors, and optimise the experience to increase conversions. Facebook Ads work best when combined with a professional website.
How To Get a Business Website
Building a website doesn’t have to be overwhelming. At One Week Web, we specialise in creating professional, high-quality websites quickly and affordably. Here’s how we do it:
- Consultation – We discuss your business needs and goals.
- Design & Development – We create a custom website that reflects your brand.
- Launch & Optimisation – We ensure your website is optimised for search engines and conversions.
Should You Build a Website Yourself or Hire a Professional?
You can build a website yourself using DIY platforms, but professional design ensures:
- A polished, high-quality look
- Faster load speeds and better user experience
- SEO optimisation for higher search rankings
- Secure, reliable hosting and performance
At One Week Web, we handle everything for you—so you can focus on running your business.
The Bottom Line
A Facebook Page is a great marketing tool, but it’s not a replacement for a website. To build credibility, attract customers, and grow your business, a dedicated website is essential.
Want to get online fast? One Week Web can create a beautiful, functional website for your business in just one week. Sign up here to get started!
