Hey there, small business owner! Do you dream of a website homepage that pops for local customers? One that speaks their language, looks fantastic on their phones, and clearly explains how you can solve their problems? Well, you’re in luck! This guide will unveil the five key ingredients for building a homepage that converts with One Week Web. Whether you’re a café owner serving up the best flat white in town or a tradie with a knack for fixing anything, these tips will help you craft a homepage that attracts and excites your ideal customers.

1. Cater to Your Ideal Audience

The Focus: Tailor your homepage content and visuals to resonate with the customers that matter the most to your business.

Why it Matters: Understanding your customers’ unique problems and challenges will help you develop a tone and messaging that will resonate with your audience.

One Week Web Advantage: When you decide to build a website with One Week Web, we will either (A) provide you with a simple and straightforward worksheet to help you develop the perfect homepage copy for your business or (B) our expert website copywriters will do the heavy-lifting for you.

2. Mobile-First Design for On-the-Go Customers

The Focus: Prioritise a mobile-friendly design that delivers an optimal user experience on smartphones and tablets.

Why it Matters: Australians are highly mobile-savvy, with a significant portion of online browsing happening on smartphones. A website that isn’t mobile-friendly will lose potential customers.

One Week Web Advantage: One Week Web specialises in building responsive websites that automatically adjust to any screen size, ensuring a seamless experience for all visitors.

Actionable Steps:

• One Week Web will likely already prioritise mobile responsiveness during development. However, you can emphasise the importance of this feature during our initial discussions.
• Test your website on various mobile devices to identify any display issues and ensure smooth navigation.

3. Clear Value Proposition: Benefits Over Features

The Focus: Communicate the core benefits your business offers to your customers, not just the features of your product or service.

Why it Matters: Your customers are value-driven. They want to know how your product or service will solve their specific problems or improve their lives.

One Week Web Advantage: Through discussions and expert worksheets, One Week Web can help you identify the key benefits your business offers and translate them into clear and concise messaging for your homepage.

Actionable Steps:

• Craft a compelling headline that instantly communicates your value proposition.
• Use bullet points to highlight the key benefits your business offers.
• Focus on the language of benefits, like “save time,” “increase sales,” or “reduce stress.”
• Provide visual cues, such as icons or infographics, to complement your text.

4. Strong Call to Action: Guide Visitors to Next Steps

The Focus: Include a clear call to action (CTA) that encourages visitors to take the desired action, such as contacting you, requesting a quote, or making a purchase.

Why it Matters: A strong CTA helps convert website visitors into leads or customers.

One Week Web Advantage: One Week Web’s copywriters or worksheets will walk you through a process to find the most effective CTAs for your target audience and website goals.

Actionable Steps:

• Use contrasting colors and clear language to make your CTAs stand out.
• Place your CTAs strategically throughout your homepage, particularly above the fold and at the end of key sections.

5. Local SEO Optimisation for Australian Search Engines

The Focus: Optimise your website for Australian search engines to improve your ranking for relevant local keywords.

Why it Matters: A higher search engine ranking increases the chances of your customers finding your business online.

One Week Web Advantage: One Week Web includes basic SEO best practices for all website builds and we also have an SEO add-on to help you grow your business once your website is built.

Actionable Steps:

• Claim and optimise your Google My Business listing.
• Build backlinks from reputable Australian websites.

By incorporating these five elements, you’ll be well on your way to building a homepage that resonates with your customers and propels your business forward. With One Week Web’s streamlined approach, you can achieve this without breaking a sweat.

So, what are you waiting for? Let’s get started on crafting your Aussie homepage success story!