When it comes to building a website for your small business, you’re faced with two main options: hire a freelancer or work with a web agency. Both can offer affordable solutions, but the best choice depends on your budget, goals, and how much support you need beyond just launching the site.

Let’s explore the pros and cons of each option so you can make a confident decision.

Freelancers: Flexibility and Cost Savings

Pros:

• Lower upfront cost: Freelancers often charge less than agencies because they have fewer overheads. This can make them a great option if you have a limited budget and only need a simple website.
• Direct communication: You’ll typically work with one person from start to finish, which can streamline feedback and decision-making.
• Niche expertise: Many freelancers specialise in one area—like web design, development, or SEO—so if you know exactly what you need, a freelancer with that skill can be a perfect fit.

Cons:

• Limited availability: Freelancers often juggle multiple clients or may be part-time. If your project is urgent or requires quick changes, they might not always be available.
• One-person show: While many freelancers are highly skilled, they can’t do everything. If you need design, development, copywriting, and marketing support, you may end up hiring multiple freelancers—or doing some of the work yourself.
• Risk of inconsistency: Without clear project management or quality control, the final product may lack polish or cohesion.

Affordable Web Agencies: All-in-One Support

Pros:

• Broader skill set: Agencies like One Week Web offer a team approach. Designers, developers, copywriters, and strategists work together, so you get a well-rounded website with all the pieces working in harmony.
• Process and project management: Agencies typically have clear systems in place, keeping your project on track and ensuring deadlines are met.
• Post-launch support: Need to update your site, fix a bug, or run a campaign? Agencies often offer ongoing support, hosting, and digital marketing, so you’re not left in the lurch after launch.

Cons:

• Slightly higher cost: Even affordable web agencies may charge more than solo freelancers, especially for additional services. However, the value often comes in the form of saved time and fewer headaches.
• Less personal at times: Working with an agency can feel more formal or structured, and you may not always talk to the same person throughout the project.

Which One’s Right for You?

If you have a simple project, enjoy DIY, and have time to manage it all, a freelancer could be a cost-effective choice. But if you’re a busy small business owner looking for a website that works hard from day one—with minimal hassle—an affordable web agency may be the smarter investment.

At One Week Web, we combine the best of both worlds: the personal service of a small team with the expertise of a full-service agency. Our websites are fast, affordable, and designed to grow with your business.

Need help choosing the right path? Get in touch with our team—we’d love to help you launch a website that’s worth every cent.